PROJECT - National Launch
CLIENT - Premium National Brand
- GOLDEN OPPORTUNITY SEIZED
- EVENT TEES & MATCHING MERCH PICKED, PACKED & DELIVERED
- NEW COLLECTION LAUNCHED NATIONALLY WITHOUT A HITCH
The Need: Our client was revealing an exciting new collection and wanted to make sure the launch was as stylish as everything else their amazing brand does. Classic black, rich navy, and on-brand gold were the colours of the day and so it was essential that all event wear and merchandise was coherently themed and of the highest quality. The launch would be rolled out at venues nationally, so a lot of gear needed to get to a lot of places. The Response: Event Tees in several custom SKUs required screen printing in a hero gold palette. When using metallics it is essential that the right media is applied to the correct material to ensure branding is vibrant, of the highest standard, and in keeping with marketing guidelines. We patch tested and trialled garments to ensure the application of metallics was luminous and striking and then all other merch, from balloons, to posters and decals was coordinated to match. The Result: Launch packs were delivered on time and without error to venues around the country. The print quality and vibrancy of colour ensured a simple tee was a scene stealer, complemented by on brand corporate merchandise. The launch of the new product collection was an overwhelming success.