PROJECT - Fleet Wrap
CLIENT - Healthcare
- RAPID EXPANSION CALLED FOR EQUALLY RAPID SOLUTIONS
- STRIKING FULL VEHICLE WRAP, MULTIPLE MODELS
- A DRIVING FORCE IN BRAND MESSAGING
The Need: Our client operates a fast-growing specialist health and community care agency delivering recruitment services to private and public sectors across Queensland. Their success and rapid growth led to the acquisition of more vehicles to join their fleet and designs were drawn up to wrap each vehicle to deliver optimal visual impact and promote the business at all times. Timing was vital as all vehicles operated on busy schedules in community and trade meaning that downtime needed to be limited. The Response: Promo & Print Co. worked to ensure that full wrap designs were developed for several different car models, including vehicles in the existing fleet as well as new vehicles recently purchased. Designs were kept consistent across sedans, SUVs and people carriers to ensure cohesive branding imaging while also maximising the surface area delivered by each particular vehicle. A staggered installation schedule was developed so that no more than two vehicles were out of service as any time, but wraps could still be completed in accordance with a tight timeframe. The Result: The meticulous selection of media to maintain brand essence and vibrant colouring resulted in the fleet making an impact whenever in use. The company brand and its values are front and centre at every time the vehicles hit the road, whether used on job, for meetings, appointments or commuting any where at any time.